Help Center

Everything you need to know about using Craawled to track your brand's AI search visibility.

Getting Started

Welcome to Craawled! Here's how to get up and running in minutes.

1. Create your account

2. Set up your brand

After signing up, you'll go through a quick onboarding wizard. Tell us about your brand — name, domain, and a short description. Our AI will use this to research your industry and suggest competitors automatically.

3. Add tracking queries

Queries are the search terms people might use to find products or services like yours. During onboarding, we'll auto-generate relevant queries based on your brand description. You can always add more later.

4. Choose your countries

Select which countries matter to your business. Craawled tracks AI search results separately for each country so you can see regional differences in visibility.

How It Works

Craawled monitors how AI search engines mention your brand by querying multiple platforms and analyzing the results.

Supported platforms

We currently track results from:

ChatGPT
Claude
Gemini
Perplexity
Grok
Google AI Overviews
Google AI Mode
Microsoft Copilot

Crawl cycle

Each of your tracked queries is sent to all enabled AI platforms. Crawls run automatically based on your configured frequency (typically daily). Each crawl costs 1 credit.

What we analyze

For each AI response, we extract:

Brand mentions — whether your brand (or competitors) appeared in the response
Sentiment — how positively or negatively the mention was framed
Citations — which websites were linked as sources
Position — where in the response your brand appeared
Recommendations — whether your brand was explicitly recommended

Managing Brands

Adding a brand

You can add brands from the dashboard. The number of brands you can create depends on your plan (3 on Free, 10 on Paid). Each brand tracks its own set of queries, competitors, and analytics.

Queries

Queries are the backbone of your tracking. Visit the Query Explorer to manage them. You can:

Add, edit, or remove queries
Organize queries with tags
View the full AI response for any crawl result
Filter by country or platform

Competitors

Add competitors to see how your brand stacks up. The Competitors page shows share-of-voice comparisons across all your tracked queries.

Countries

Add countries from the Countries page to track regional AI search results. Each country tracks separately, so you can spot differences in how your brand is perceived globally.

Understanding Analytics

Key metrics

Visibility Rate — percentage of queries where your brand was mentioned across all platforms
Mention Rate — how often your brand appears in AI responses
Citation Rate — how often your website is cited as a source
Sentiment Score — average sentiment of mentions (−1 to +1)

Dashboard

The main dashboard gives you a high-level overview with visibility trends, platform breakdown, top-performing queries, competitor comparison, and recent mentions.

Trends

The Trends page shows historical data over time. Switch between daily, weekly, and monthly views to spot patterns and seasonality.

Recommendations

Craawled generates actionable AI-powered recommendations to help improve your visibility. Check the Recommendations page regularly for new insights.

Exports

You can export your analytics data as PDF or Excel files from the dashboard for reports and presentations.

Billing & Credits

How credits work

Each crawl (one query sent to one AI platform) costs 1 credit. Free accounts receive 10 one-time credits. Paid plans include 30 credits per billing cycle (monthly).

Paid plan

The paid plan costs €30/month and includes:

30 credits per month
Up to 10 brands
Up to 10 team members
All platforms and features

Auto top-up

If you use more credits than included in your plan, you can enable auto top-up from the billing page. Extra credits are billed at €0.80 each, added to your next invoice automatically.

Managing your subscription

Visit the Billing page in your dashboard to view your usage, toggle auto top-up, and access the Stripe customer portal for payment method changes or cancellation.

Team Management

Inviting members

Team owners can invite members from Settings → Team. Enter the person's email and choose their role. They'll receive an email invitation valid for 7 days.

Roles

Owner — full access to all brands, billing, and team management
Admin — full access to all brands and team management, but no billing
Member — access only to brands they've been granted access to

Member limits

Free plans allow up to 5 team members. Paid plans allow up to 10. This includes pending invitations.

Alerts & Notifications

Setting up alerts

Visit the Alerts page to create rules. You can get notified when:

New mention — your brand is mentioned in a new AI response
Sentiment drop — sentiment falls below a threshold you set

Delivery

Alert notifications are sent by email to the team owner. You can manage your alert rules at any time from the Alerts page.

FAQ

How often are AI search results crawled?

By default, queries are crawled daily. The system checks for pending crawls every 5 minutes and processes them in batches.

What happens when I run out of credits?

Crawls will pause until your next billing cycle resets your credits, or until you enable auto top-up (paid plans only).

Can I track multiple brands?

Yes! Free plans allow up to 3 brands, and paid plans allow up to 10. Each brand has its own queries, competitors, and analytics.

How do I cancel my subscription?

Go to Billing in your dashboard and click "Manage subscription" to open the Stripe customer portal. You can cancel at any time.

Can I delete my account?

Yes. Go to Settings → Account and use the "Delete Account" option in the danger zone. This permanently removes all your data.